Glow Beyond
Why stop at the sale when you can keep the connection (and the colour) going? If your Black Friday copy is already in the bag, it’s time to think about what happens next.
Let’s take it a step further by building a kickass post-purchase or welcome email sequence that nurtures and educates new customers, ensuring the relationship lasts long after the sale ends. This is your chance to turn a fleeting moment into some effing serious brand loyalty.
Why stop at the sale when you can keep the connection (and the colour) going? If your Black Friday copy is already in the bag, it’s time to think about what happens next.
Let’s take it a step further by building a kickass post-purchase or welcome email sequence that nurtures and educates new customers, ensuring the relationship lasts long after the sale ends. This is your chance to turn a fleeting moment into some effing serious brand loyalty.
Why stop at the sale when you can keep the connection (and the colour) going? If your Black Friday copy is already in the bag, it’s time to think about what happens next.
Let’s take it a step further by building a kickass post-purchase or welcome email sequence that nurtures and educates new customers, ensuring the relationship lasts long after the sale ends. This is your chance to turn a fleeting moment into some effing serious brand loyalty.
Because here’s the thing…
Pretty much every business can have a sale (did someone say ‘low-hanging fruit’? cringe). But it’s often what happens afterwards that really counts. Now is the time to think more deeply about the journey customers go on after they hit ‘add-to-cart’ and wait eagerly by the post box for their goodies—or let me do the thinking for you. Let’s make sure your Black Friday isn’t just a flash in the pan, but a chance to win fans.
What’s included:
A full review of your existing BFCM strategy, including email flows, customer journey touchpoints, and messaging
A custom post-purchase or welcome email sequence, designed to nurture your customers and keep them engaged after the sale (up to 4 emails, let’s chat if you want to do more)
Actionable recommendations for strengthening customer relationships, encouraging repeat purchases, and educating your audience on your brand’s story and values
Tips on how to use this post-sale moment to build your brand and create meaningful customer loyalty
What to expect:
A schmicko post-purchase experience that strengthens your customer relationships and keeps your brand top of mind
Messaging that turns one-time buyers into repeat customers by showing them the why behind your business
A strategy that doesn’t just rely on discounts but leverages connection, loyalty, and long-term engagement
Higher retention and more meaningful relationships with customers who are excited to support you beyond Black Friday
How it works:
Once you’ve booked, give me the lay of your brand land over 45 minutes on Zoom
We kickoff a full review of any existing sequences or your BFCM strategy to spot any gaps and opportunities for deeper connection
I’ll create a tailored four-part post-purchase (or welcome) email sequence that aligns with your brand’s voice and values
You’ll receive a first draft within 7 business days of our discovery call, complete with a Loom walk-through video on how to maximise this post-sale moment
Make any tweaks in our round of edits, and then it’s all yours!
The elevator:
Post-Submit Magic (from $175) → Turn a simple confirmation into a powerful touchpoint with a custom auto-response email that’s packed with personality. I’ll help you craft an engaging, on-brand message that continues the conversation and builds excitement—deepening engagement with your brand.
Post-Sale Power Pack (from $1,500) → Get even more goodness with emails for cross-sells, upsells, and customer win-backs, as well as personalised auto-responses, thank you pages, or a loyalty program email to turn your best customers into brand advocates.
