Welcome, you fine ass human!
Dealing in courage, creativity and colour
We are a copy, content and campaign house for purpose-driven businesses.
That means awesome folks like you can get the help you need to inject more strategy, storytelling and sass into your communications and content.
But that’s not all - we also design hella ca-ute accessories and stationery with talented women+ makers to help you really make a statement and wear your values on the outside for all to see.
All you gotta do is: CARMEN GET IT!® (say it out loud...got it? We knew you would!)
So, what do we, like, do?
You need some magnetic copy to help people stop the scroll?
We got you.
You want some SEO-friendly and compelling af blog content?
We also got you.
You’d like a memorable launch or marketing campaign?
You guessed it - we gotchu!
You need a communications, brand or storytelling strategy?
Nada problem.
Meet Carmen, the dopamine queen
Hey! I’m Carmen (she/her) - writer of words, wearer of big earrings, teller of stories, and giver of rabble-rousing pep talks.
I’m a 'wear your heart on your earlobes' kinda gal with a chronic book buying habit and love of all things bright and colourful. I embolden people to be their most colourful and courageous selves - because that’s exactly what the world needs right now.
Passionate about social justice, gender equity, and inclusion - I cut my teeth in women’s health and community engagement work, before co-founding The Global Women’s Project and supporting non-profits to bring their world-changing work to life through fundraising campaigns and impact storytelling.
Founding CARMEN GET IT! in 2019, I now spend my days helping businesses inject joy and colour into their content and storytelling or co-designing fun, feminist and fabulous products that do the same.
How it started
When I was little, my Dad used to yell ‘Carmennnnnnnn…geddit’ whenever dinner was ready. Of course, growing up, it drove me b-a-n-a-n-a-s. Until one day, it just hit different and I thought: ‘Dad, you sly genius - what a perfect name for a business’! And now ya grrl’s got it trademarked and everything. That’s right…welcome to CARMEN GET IT!® bishes.
After a decade in not-for-profit media communications and community engagement, I didn’t want to leave my values at the door and do a full corporate 180.
Thankfully, with the rise of B Corps and purpose-driven business, I don’t have to. Combining people, planet and profit for a whole lotta purpose, I am excited to use my skills to contribute to business as a force for good. I want to be part of shaping the kind of change the world so desperately needs using the power of words, without compromising my values.
How it’s going
In a few short years, I’ve gone from freelancing on the kitchen table to working with some of Australia’s most stereotype-smashing and industry-redefining businesses and social enterprises (even got myself a desk).
From fashion to finance, I bring a strategic head and campaigner heart to inject some much-needed sass and storytelling into the hands of purpose-driven businesses. But that’s not all, folks.
In cahoots with a group of talented women+ makers across the country, I also co-create a range of fabulous and feminist accessories and stationery that make a statement and spread the love and money. Sure, it doesn’t always make sense to sell products and provide a service - but sometimes your dreams don’t make sense to anybody else. Each to their own, as long as you’re not hurting anyone else, as my Nan would say!
Shall we hit it with some rapid fire facts…
If I was an animal, I would be: a lioness, all fierce and proud, and willing to work hard and get my paws dirty.
If I was a legit snack, I would be: Cheese Doritos or a Curly Wurly.
Drink of choice: Dr Pepper, don’t @ me.
What gets me out of bed: helping people express themselves.
What keeps me up at night: injustice, inequality and what earrings to wear the next day.
Spiritual gurus: Gloria, Baddie, Vandana, RBG, Geena, and my 100 year old Nan (RIP, Queen Pauline).
Superpowers: making systemic issues relevant to people’s everyday lives; making boring topics more fun and relatable.
Our current (wo)mantra: only take serious things seriously.
You might be surprised to learn: I despise cooking, my plants are lucky to be alive, and I’m a mad keen AFL footy fan.
Favourite people to work with: those shaking up their industry; keen to take risks with their brand personality and let their weirdness out; those who speak fluent gif.
What I’m working on right now: a fundraising campaign for women experiencing DV, and helping my accountant launch a podcast.
What I’m listening to: Cowboy Carter on repeat or the GET IT GRRL Playlist on Spotify. You’re welcome, pump up jams for life.
Ok, that’s me in a real nutty shell! Thanks for dropping by.
It’s time for good people doing great work to shout it from the rooftops.
If you’re a B Corp, purpose-driven business or social entrepreneur with a big heart and even bigger dreams, we have a range of bespoke packages just for you. All you gotta do is…
Out of the mouths of babes.
“
I love Carmen’s writing tone: confident, respectful, intelligent, topical and easy to digest - all wrapped up in a hint of irreverence and a dash of humour. She’s the perfect fit for us!
”
— KIM MAINE, NUMBLE
“
For us, turning up the ‘Carmen dial’ means turning up results. From the setup to the execution, she’s such a joy to work with and provides maximum ROE (Return On Earrings) every time!
”
— PETE DOWSON, DIGITAL STORYTELLERS
