what i do
strategic comms that knock socks off
01 — Non-sloppy copy and content
Need a strategic whiz to create personality-packed content for your organisation that feels uniquely you?
I craft words that drive traffic to your website, build communities based on action and help share your perspective with the world.
Choose from:
Long-form and SEO-friendly leadership articles
Case studies or customer profiles
EDMs and newsletters for your community
Press Releases to help you pitch to media
Landing pages and sales pages for your latest offer
Email nurture sequences and lead magnets
1:1 office hours for all those pesky comms questions
Note: To ensure I can continue providing a premium service, I only take on a small number of retainer clients at a time. Find out if there’s space!
“It’s such a pleasure to work with Carmen, not only because she’s a great writer, but also because she has such a positive approach to her work. Her writing is engaging, persuasive and centres on getting people to take action, and she is a consummate professional. ”
02 - Brand positioning and key messaging
Know who you are, and do it on purpose. Let’s do the work of uncovering your story and defining what makes you, you-because you can’t reach your ‘people’ or build a thriving business without it.
Includes:
Brand DNA with articulated vision, mission, purpose, and values in action
Support to shape a narrative that articulates who you are, what you do, why you do it, and who you do it for
Clarity on your ideal target audiences and customer avatars
Key messaging hierarchy and support to shape your tone of voice
Short, medium and long-form boilerplate copy that showcase your expertise, so you can finally update LinkedIn, your website About page, and answer the dreaded ‘what do you do?’ with ease at that next networking event
“This is the single best investment I made in my business.”
03 - Campaign strategy and support
Want to create a marketing, fundraising or advocacy campaign that will help you cut through and make the world more awesome? Let’s come up with a campaign support package that makes your life easier and gets results.
On offer:
Support to refined concept, goals and objectives so you can more effectively define and measure success
Key messages, a compelling hook, and call/s to action (CTA)
Support to identify target audiences and tactics to engage them
A campaign implementation plan and coordination support
Copy for your campaign landing page, fundraising page, or a script for your campaign video
The ‘campaign on a page’ so you can remember what the heck you’re doing, and in what order
Content to bring your campaign to life, from Take Action Toolkits to email sequences
With a distinctive blend of storytelling, data and thought leadership, I love to turn Annual Impact Reports from a dusty compliance PDF into something people actually want to open, read and share. Keen to use this opportunity for more?
Includes:
Discovery workshop and strategic messaging alignment
A gander at your existing reports, data and impact frameworks to see how we could be doing it better
Narrative development and report structure
Case studies and impact storytelling
Writing and editing of full report copy, including executive summaries and board-ready versions
Pull quotes, headlines and section naming
Accessibility and readability recommendations
Website, EDM and social media launch copy
Collaboration with designers and internal teams (she plays well with others)
“Carmen knows what she’s doing when it comes to crafting an impactful campaign. Our niche is a little quirky so leveraging her professional insights into our audience was a massive plus. From the setup to the execution, she’s such a joy to work with and provides maximum ROE (Return On Earrings) every time! ”
04 - impact communications and Annual Reports
not sure or want a little of everything?
I get it - so many choices! If you don’t know what you need (yet) or think that you might need a little bit of everything, let’s chat.