Brighten your Black Friday sale!
Are you running a Black Friday sale that feels more drab than fab and you want to make sure it’s as punchy, purposeful, and personality-packed as possible?
Here’s the thing…
In a world (still, ugh) obsessed with fast, cheap, and disposable, the last thing we need is another Bleak Friday filled with flooded feeds and overstuffed inboxes.
The planet’s stretched to its limits, and so are we.
It’s time to tell a bigger story.
A more aligned approach
What if Black Friday was about more than just screaming into the void and trying to keep up with the (David) Joneses?
What if, instead of adding to the noise, you used this moment to connect more deeply with your customers?
How could you make a deeper impact by using this moment to encourage more conscious choices that better reflect the kind of world we want to live in?
There is another way.
Instead of the usual feeding frenzy, Black Friday can be your chance to remind people who you are, what you stand for, and why they should pick up what you’re putting down—beyond just dollars and discounts.
The way I see it, it’s about brightening up people’s lives and the world, not by encouraging mindless spending or overconsumption, but by making it easier to make conscious choices that align with our shared values.
Beyond the ‘add to cart’ clicks—let’s help people understand the why behind their purchase. This is what true connection for long-lasting impact looks like.
Now, I can hear what you’re thinking (I’m special like that): ‘Carmen, it’s a cute idea, but like, I really need my business to make money right now and a sale is the best way to do that’.
I get it, I really do. I mean, it’s right there in my business name. And look, you’re not wrong…
The cost of living is hitting hard for so many. This period of heightened spending is often make or break for many retailers. Aaaaand so many people’s livelihoods rely on us spending this time of year. Not only that, but offering special deals can be a great way to make your brand more accessible to more people—and, let’s be real, who doesn’t love a discount?
The thing is: this is not a time for either/or; it’s a classic ‘yes, and’ mess around.
So let’s give people the chance to grab something they love and not encourage unnecessary spending; let’s make people feel like they’re getting more than just a bargain and let’s hit your revenue goals.
What’s on offer
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Colour Pop
Hand over your BFCM copy and let’s inject some serious colour into your campaign. Let me fine tune up to three key assets—whether it’s your EDMs, web copy, or social posts—to ensure your messaging is as punchy and personality-packed as possible.
Plus, I’ll provide tailored recommendations on how to turn this season into a chance for deeper connection with your customers. Because a sale should do more than just move stock—it should move the dial on how your customers see and connect with your brand.
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Glow Beyond
Why stop at the sale when you can keep the connection (and the colour) going? If your Black Friday copy is already in the bag, it’s time to think about what happens next.
Let’s take it a step further by building a kickass post-purchase or welcome email sequence that nurtures and educates new customers, ensuring the relationship lasts long after the sale ends. This is your chance to turn a fleeting moment into some effing serious brand loyalty.