🎷 Let’s celeBrate 🪩
B Corps, this one’s for you!
March is B Corp Month (a.k.a your time to shine), and we know you want to show up with purpose—so scrambling for words at the last minute ain’t it. Let me show you what is and how to keep the celebrations going all year ‘round.
Content Packages for Purpose-Driven Brands
B Corp Only Special Offer
As a seasoned impact communicator and copywriter who speaks fluent B Corp, every year I offer a handful of content packages to help companies leverage B Corp Certification to share your impact in a way that connects, inspires, and knocks socks all the way off (unless of course you’re a footwear company, in which case, we’ll find a way to keep the socks on).
Are you ready to make the most of the countless hours you’ve invested in becoming certified?
All you gotta do is…CARMEN GET IT!
Why work with me?
My Mum says I’m very nice! But I guess you need more than that…hey. In a nutshell, I get B Corps—not only because I work with them all year round (it’s kind of my thing) but because I’m one of you too.
I know what makes this community special, how to craft messaging that resonates, and how to turn impact into stories people actually want to engage with, again and again.
The kicker? I have had the privilege of working with B Lab Australia and Aotearoa New Zealand (ze head honchos themselves!) over many years, creating long-form content and storytelling pieces for the movement itself. From systems change think pieces to translating the new standards into practice, you name it—I’ve prolly written it.
🎧 Listen up.
What’s different about writing for purpose-driven brands?
Here’s me on The Content Byte Podcast, hosted by Rachel Smith and Lynne Testoni, talking all things 'greenwashing' and how to create persuasive copy for purpose-led brands. Give it a listen!
How we can work together
Choose your viBe
*
Choose your viBe *
Momentum Pack – ‘Next-Level Impact’
This is for the Bs who want to tell a richer story and deepen their engagement. Because your customers don't need to read another ‘oh hey, look, we’re a B Corp’ post. They deserve to know how you live it and why it matters for them. Let's build you a strategic, multi-channel campaign that amplifies your impact and reaches the right people in the right way. Example of what’s included:
✔ 90 minute strategy, narrative and key messaging workshop
✔ A long-form article that shares where you’re at on your B Corp journey in an engaging, accessible way; optimised for search and generative engines
✔ Content bank of LinkedIn posts and Instagram carousels highlighting your commitment to better business to show during B Corp Month and beyond
✔ Multi-step impact-driven email campaign designed to engage your audience and drive action
✔ Video script or media-ready opinion piece for your CEO or leadership to share your impact with the world
What you’ll leap away with:
👣 A compelling story that connects your values with your audience’s interests and aspirations
👣 Content that contributes to the B Corp movement and solidifies your brand investment
👣 A consistent presence across key platforms, keeping your audience engaged all year long
Perfect for:
👯 New Bs who want to get maximum bang for buck in their first B Corp Month campaign with some evergreen B Corp messaging
👯 Bs with little to no in-house comms and marketing support who need a bunch of brand-aligned ‘done for you’ content
👯 Bs whose marcomms teams are getting smashed and need specialist support to bring a campaign to life without the hand holding
Investment: from $6,800 (exc. GST)
Starter Pack – ‘Certified & Snappy’
This is for Bs who want a simple but effective way to show up during B Corp Month and let their community know why that 'B' matters. Get the basics you need to confidently share your B Corp story across key channels, without it feeling like a last-minute scramble.Example of what’s included:
✔ 45 minute narrative and key messaging workshop avec moi
✔ 2 x long-form LinkedIn posts + 2 x Instagram carousels celebrating what it means to be a B Corp and why it matters
✔ A short, engaging ‘Why we love being a B Corp’ website blurb (perfect for your About page or ‘Impact’ hub)
✔ An impact-focused email to your audience sharing what being part of the B Corp movement is all about
✔ A snappy 600-word blog post sharing what you being a B Corp means to your customers or clients
What you’ll waltz away with:
👣 Clear, confident messages that showcase why and how your business is a force for good
👣 Easy-to-share content that keeps you visible during B Corp Month and beyond
👣 A way to engage your customers, partners, and team in the broader movement
Perfect for:
👯 Bs with modest marketing budgets who still want to make a splash during B Corp Month
👯 Bs with an in-house marketing and comms team, who need a little extra specialist support during the campaign
👯 Experienced Bs who want to refresh previous campaign messaging, without breaking the bank
Investment: from $3,250 (exc. GST)
Take a Bite
The word that epitomises this movement of businesses doing things differently
Bring together over 240 purpose-driven leaders under blazing skies, add a few flies, and what do you get? Assembly 2025 that’s what.
What does it look like to go beyond business as usual?
If the B Corp movement had a middle name it would be ‘innovation’. Let these six B Corps show you how they’re shaking things up in their industry.
Why it’s time for Plan B because there is no planet B
A deep dive on systems change and how we might start to reorient the global economy towards greater community and care.