words that change the world

Carmen looks to the side and smiles while wearing earrings that read 'GET IT'

make a bold statement

Welcome to CARMEN GET IT!, your one-stop, neon-lit shop for copy that connects, strategy with substance, and campaigns that don’t just ‘raise awareness’ but raise hell (and get results).

Doing good? We’ll help you shout it from the rooftops. All you gotta do is…

CARMEN GET IT!

carmen in a black jumpsuit in front of Cleopatra mural wall

badass behind the brand

Meet Carmen Hawker—writer of words, wearer of big earrings, and fierce supporter of businesses that give a damn.

With a background in gender equity, community organising, and cause-based campaigns, Carmen’s helped organisations of all shapes and sizes find their voice, rally their people, and show up with more purpose (and pizazz).

FIND OUT MORE

What we do

Whether you're trying to untangle your brand voice, build a thriving community, or design a campaign that sparks real-world impact, we’ll help you say it like you feel it.

Because when your words drip with purpose, people don’t just read them—they resonate with them, remember them, and rally behind them. And that’s how change happens.

Copy & Content 🖌

You don’t want to add to the noise, but you’ve got something important to say. We specialise in thoughtful and strategic copy and content that sounds human and actually gets read.

Brand Strategy 🧬

Ready to stop winging it and build something that lasts? We can help you get clear on key messaging, tone of voice and brand values so you can build trust and show up on purpose.

Campaigns 📣

The stakes have never felt higher. From bold ideas to scroll-stopping assets, we help you launch creative campaigns that move hearts, shift systems, and mobilise change.

SERVICES + PACKAGES

Who we work with

You might sell products. You might provide services. You might do both, or maybe you do neither. But if you lead with purpose (and a big ol’ middle finger to the status quo), you’re speaking our language.

From ethical finance to sustainable fashion and everything in between, here are just a few of the legends we’ve worked with.

“Carmen has been the ultimate delight to work with. Her copy is uplifting, infectious, and most important of all, effective. She also keeps me organised and updated, which I appreciate very much as a one-woman-band marketer. I would highly recommend her and always do when anyone's asking around for a top-notch copywriter.”

Kayci, Beamible
“I can't find the words to express my gratitude for Carmen’s help! She is wonderful and talented and supportive, an extraordinary storyteller and wordsmith, and even more amazing human.”

Jemma Moody, Camino for Social Change
“Carmen is multi-talented: not only does she bring creative, innovative ideas to the table, she follows through; executing campaigns and communications plans with characteristic aplomb. The real-life client stories and social media she developed for our World Doula Week campaign were instrumental in reaching and surpassing our fundraising targets. They also remain some of our best communications work to date. Carmen is a delight to work with - she is inspiring, dedicated, meticulous, and as a person always thoughtful, open and generous.”

Annabel, Birth for Humankind
“Perceptive, great attention to detail, totally gets the brand, understands our language and our values so well. Carmen is professional, timely, trustworthy (delivers what she says she will, on time, every time), brand proud and on my preferred list of freelancers because of her consistent work ethic.”

Rachel, Founder Happiness Concierge

Say it loud and proud

Words are the main event, but sometimes you wanna make a statement of another kind. Created in collaboration with talented creatives across Australia, we also have a range of bold and bright stationery & accessories designed to spark joy (and conversation), for all the right reasons.